Content presentation for meta-marketing.

If we look at the particular picture, there are two posts highlighted. The first one has 1147 reaches, and the second one has only 284 reaches. Now what is noticeable here? The first post got only 1 message against 1147, and the second one got 6 against only 284!

Now let’s try to understand why that happened. First of all, this is an “Image Ad Campaign” (there are several categories of Ad campaigns, which I will talk about later in another Blog). If you see the second post with minimum reach and maximum engagements, that’s because of its CONTENT PRESENTATION. Look at the second picture, where there is a picture of a model; on the other hand, the first picture is nothing but a picture of the product they are selling. Remember that their target is to sell the product, not the model, or to promote any influential types of things. The first picture shows the product, and the second one as well. The only difference is that people are connecting with the second one because there is a model showcasing the product. Potential buyers feel more connected when there are people showcasing any product than when they see any product alone. That doesn’t mean the model showcasing has any connection with the company or with the product. It’s all about the presentation and how you present it. And a good presentation and content can give your company an extra boost to reach another level.

Now, what if I am not a content creator, am not interested in creating any content, or am selling only my product? I don’t want to waste my time designing content or any sort of presentation. There isn’t any problem with this, but the problem occurs when a competitor comes into the same business with a better presentation or content. The meta algorithm will prioritize your component’s presentation as theirs is better than yours! Well, there is something to understand: Meta wants to make sure that people are spending more and more time on their platforms. If someone’s presentation is great or better, of course the people will love it and will spend more and more time there. Suppose Meta is promoting your content only (less creative or engaging), people will lose interest seeing these types of content, and ultimately it’s their loss. That’s why Meta always wants something new, creative, and mad, even if it is an Ad.

“Well, even here, money can fix issues like these! Which is called bid or bidding.” Soon, I will write about this topic as well.